Discover Barrett-Jackson Scottsdale 2026

Barrett-Jackson returns to Scottsdale January 17–25, 2026, transforming WestWorld into one of the most exciting automotive destinations in the world. This nine-day event brings thousands of collector cars, international bidders, massive tents, lifestyle exhibits, live entertainment, vendors, and nonstop energy that takes over the entire Scottsdale area. If you love cars, Arizona events, and high octane experiences, this is one week you cannot miss.

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What Makes Barrett-Jackson So Special?

Barrett-Jackson isn’t just an auction. It’s a full automotive festival. Whether you’re here for the cars, the atmosphere, or the Arizona winter sunshine, the event delivers something memorable for every kind of enthusiast.

Here’s what you can expect when you step onto the grounds at WestWorld:

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Thousands of Collector Cars

Every year, Barrett-Jackson showcases an incredible lineup of vehicles, including:

• Classic American muscle

• Vintage European sports cars

• Modern supercars

• Custom builds and resto-mods

• One-of-a-kind concepts and rare collector pieces

You can walk right up to the cars, take photos, check out the details, and experience each one up close.

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Live Auction Action

Even if you’re not bidding, the live auction arena is worth the experience alone. Expect:

• High-energy bidding wars

• No-reserve auctions that create dramatic moments

• Global livestreams and TV coverage

• The signature Barrett-Jackson excitement as cars cross the block

This is the heart of the event — and the atmosphere is electric.

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Automobilia and Lifestyle Exhibits

Beyond the cars, you’ll find massive tents filled with:

• Vintage signs, neon, artwork, and memorabilia

• Automotive décor

• Specialty lifestyle vendors

• Outdoor gear, tools, accessories, and collectibles

It’s a mix of nostalgia, craftsmanship, and shopping — perfect for enthusiasts.

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Food, Drinks, and Festival Vibes

Barrett-Jackson delivers a full festival experience, complete with:

• Food trucks

• Bars and lounges

• Outdoor seating

• Family-friendly areas

• Interactive displays

Plan to spend several hours — or even multiple days — exploring the grounds.

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Rock The Block Kickoff Concert

The event kicks off with Rock The Block on January 16, 2026, featuring:

• Cole Swindell

• Chase Rice as the opening act

This concert sets the tone for the entire week and brings together car fans, country music lovers, and Scottsdale locals for one huge pre-auction party.

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VIP Options & Upgrades

For those who want a premium experience, Barrett-Jackson offers:

• Skybox seating

• Exclusive lounges

• Bidder-only areas

• Enhanced hospitality

A great option if you want the best views and a more elevated environment.

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Why Scottsdale Is the Perfect Host

January is peak season in Scottsdale — and for good reason:

• Perfect winter weather

• Events happening across the valley

• Outdoor dining

• Desert scenery

• Hiking, golfing, exploring, and more

Barrett-Jackson fits naturally into the Arizona lifestyle, making the event even more enjoyable whether you’re local or flying in from across the country.

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Tips for Attending Barrett-Jackson 2026

To get the most out of your experience:

• Buy your tickets early — especially for VIP upgrades

• Wear comfortable shoes — you’ll be walking a lot

• Plan your day — there’s more to see than you might expect

• Bring your camera — the cars and displays are incredible

• Arrive early — parking and crowds build quickly

• Stay hydrated — Arizona winter is mild, but still dry

Simple planning makes a big difference at an event this size.

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Final Thoughts

Barrett-Jackson Scottsdale 2026 is one of the biggest automotive events in the world and a bucket-list experience for anyone who loves cars, adventure, and the spirit of Arizona. Whether you’re coming for the auction block, the exhibits, the atmosphere, or the sunshine, the event delivers an unforgettable week.

AZ Outdoor Adventures will continue covering Arizona events, destinations, experiences, and outdoor moments all season long — so stay tuned for more.
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